This is The Endowment Coin, a project with a truly limitless ceiling, backed by a real psychological study that explains exactly why it will never stop growing.

In 1991, Richard Thaler introduced the Endowment Effect; the idea that simply owning an asset makes you believe it's worth more than it actually is. In fact, he proved that after 9 days of owning an asset, the owner believes self-consciously that it is worth 2.4x its true market value. That's the foundation Limitless Coin is built on — and where our only rule comes into play: hold $Effect for at least 9 days.

After just 9 days, you will self-consciously begin to overvalue this token by 2.4x, meaning when the market cap hits $2 million, your perceived value of it already feels like $4.8 million. When it gets to $4.8 million, you feel like it should be worth $11 million.

Few traders that hold past 9 days will ever sell, not because they're greedy, but because they're psychologically told not to. Every price becomes the floor. Every pump feels like a discount. This isn't just a coin, it's a feedback loop of belief and a never-ending cycle of valuation distortion powered by real behavioral science.

Loss aversion, sunk cost fallacy, social proof, and status reinforcement all come into play. After you hold for 9 days, your reality is warped entirely. Endowment doesn't need burns or artificial hype, it survives because the people inside it believe it should be worth more, always. The chart doesn't control them, their minds do. A beautifully engineered and scientifically backed self-reinforcing trap with a truly limitless ceiling.